At HPOL® we know you are a key ingredient in our success.

For almost 50 years, members of our Harris Poll community have delved into and provided opinions on every aspect of life in North America. The Harris Poll—one of those institutions always on the tip of your tongue—sheds light on everything from the course of presidential elections to favorite brands (through our now-26year-old EquiTrend™ Study).

We couldn’t have done it all without people like you.

From our very beginning (way back in 1963 when Lou Harris first got into the polling/market research business) we’ve known that consumers like you are essential to our business. We need your insight into and opinions about the products, brands and trends that make up the new marketplace to help our clients create the products and services that make a real difference in your life. Our unique approach to relationship-building with our members—combined with our unparalleled grasp of market conditions and changes—has made us a market leader. In fact, we work with 74 of the Fortune 100 companies and partner with more than 500 firms. You can view over 40 years of Harris Poll content in the Harris Poll Vault at

Here’s how we’ll show you just how critical you are to our continued success:

As an HPOL member, you’ll earn HIpoints rewards, which will quickly mount up to enough for cool stuff on such sites as Amazon, iTunes, Home Depot and Walmart. (Note that we’re continually adding to our list of rewards-you-just-have-to-have.) After as few as two qualified survey completes, you could have enough points to snare one of the sweet rewards. And you’ll continue to earn points, even when you don’t qualify for surveys. That’s not all: With every survey you complete you have a chance to enter our $10,000 sweepstakes! This is one place where you’ll always feel like a VIP. Let us show you.

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Share your opinions, make a difference, and earn great rewards!

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This poll is not scientific, is for entertainment purposes only, and results should not be quoted as representative.